If you have a current email list of all of your existing customers and you have just introduced a new product that you think would be valuable to some of those Facebook Custom Audience, and you want to run Facebook ads only to those customers.
Using our platform, you can upload your contact list (email or phone) and we will provide you with matched contacts from Facebook. Awesome, right?
To use Facebook Custom Audience, you need to use first party data.
The odds are that if you have 1,000 customer emails, they all may not be on Facebook. However, many of your customers might have used the same email when they bought from you as they did when (if) they signed up for Facebook. You'll probably be surprised at how many people from your customer list have the same email that matches back to their Facebook account.