Email retargeting is an effective way of cross-device retargeting prospects by using their hashed (SHA-256) email address across various ad networks such as Google AdWords, Facebook Ads, Twitter Ads and Yahoo Gemini Ads.
- You upload a contact list containing email addresses of your prospects on to our platform for retargeting them.
- Our platform first hashes your contact list using SHA-256 (if not already done by you before) and your customer data becomes encrypted for further use.
- We sync your hashed contact list with the ad network databases which also contain information in hashed format.
- Our platform provides you matched contacts that you can use as either include audience or exclude audience for running your retargeting ad campaigns on various networks.